OF THE POSITION: To facilitate the dissemination of information
for the Police Department to the public and media.
QUALIFICATIONS: A Bachelor Degree from an accredited
college or university in Public Relations, Mass Communications,
Journalism, Marketing, Public Administration, or a related
field plus three (3) years experience in print or electronic
media or public relations. Prior experience in Law Enforcement
and/or Fire-Rescue reporting is preferred; or the equivalent
in education, training, and experience, which would provide
the necessary knowledge, skills and abilities.
· Ability to communicate effectively with the general
public and the media.
Ability to write in a clear, concise manner, using proper
punctuation, spelling and following proper rules of grammar.
Ability to establish and maintain cooperative relationships
with City and County officials, fellow employees, the general
public and media.
Knowledge of the public records law, Chapter 119, Florida
Ability to work with a minimum amount of supervision.
Ability to be on "on-call" status seven (7) days
a week, twenty four (24) hours per day, and arrive within
twenty (20) minutes at most incidents after being requested
Working knowledge of photography and photographic equipment.
Ability to write television scripts and produce, direct and
edit a magazine style television program.
Ability to speak in public and represent the Department at
numerous City functions.
Ability to serve as the Public Information Officer liaison
for the Sarasota County Emergency Operations Center and the
City Operations Center when activated during storms.
the daily investigations/actions of the Police Department
for situations likely to attract
· Creates news releases, both written and recorded, for release
to the local media.
· Keeps abreast of updated investigations currently being reported
by the media by contacting supervisory personnel of the Police
Department on a daily basis.
· Responds to requests for information from the local and Tampa
Bay area media.
· Identifies and prepares news releases on specific individual
actions, whether job related or within the community, which
would be of media interest.
· Advises and assists all personnel who make presentations
on means and methods to effectively communicate with the
public and the media.
· Monitors local and national newspapers, and police related
websites and maintains a clip file of stories involving the
Police Department or stories that impact the Police Department.
· Provide Sarasota Police Department City School training on
· Use a personal computer with word processing and desktop
· Serve as the Department Webmaster keeping the website up
to date and posting news releases when appropriate.
· Review and prepare a daily bulletin for public review.
Coordinate Departmental programs including the Department
Awards Program/ceremony and “Take Your Child to Work
· Prepare and review Public Records requests from the media,
attorneys and the general public.
· Attend all major public events, i.e. parades, national Night
Out, July 4th Off-Shore races and fireworks, etc.
· The intent of this class description is to provide a representative
summary of the types of duties and responsibilities that
would be required of classifications given this title and
shall not be construed as a declaration of the specific duties
and responsibilities of any particular position. Incumbent
may be required to perform job-related tasks other than those
specifically presented in this job description.
CONTACT: Extensive public contact; acts in a public relations
capacity for the Police Department and the City of Sarasota.
RECEIVED: Assignments are general with latitude for use
of independent judgment; primarily accountable for results
REQUIREMENTS: This is light work requiring exerting up
to 20 pounds of force occasionally and up to 10 pounds of
force frequently. Position requires reaching, fingering,
talking, and hearing to accurately perceive information at
normal spoken word levels. Position requires visual acuity
for reviewing, checking, preparing, and maintaining written
computer files. Manual dexterity to operate standard office,
data entry, and word processing equipment is required.
STATUS: Under the direction of and responsible to the
Police Chief or designated representative.